Rebrand, brand architecture and real estate guidelines
Comms platform, creative executions
Ongoing support for multiple departments
To support the business change, the brand had to be redesigned to tell the story of the company’s journey of continuous innovation.
LP/AD took on the challenge, developing a compelling brand story, comms platform and a completely new visual identity that showed a journey from the past into the future.
The colours are a nod to Amdocs’ previous brand and company’s history stretching over three decades (orange) with the gradient transition to magenta symbolizing progress and evolution.